In 1902, President Theodore Roosevelt legendarily spared the life of a black bear — and prompted a plush toy craze for so-called "teddy bears." Writer Jon Mooallem digs into this story and asks us to consider how the tales we tell about wild animals have real consequences for a species' chance of survival — and the natural world at large. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector